6 ways you can stand out through face-to-face marketing (and leave a lasting impression)

The pandemic has certainly fast-tracked digital adoption in many aspects of our lives, including how businesses now approach potential clients. With tools such as Zoom and Microsoft Teams becoming second nature, is there any merit to getting that physical facetime with your clients anymore?

 

The short answer is “absolutely yes”. To put it briefly, face-to-face marketing by definition is a process in which a salesperson interacts with clients or customers directly to sell a product or service, and with most of the world opening up once more post-pandemic, this approach is becoming a preferred option.

 

This is understandable as more and more people begin to appreciate just how important it is to interact in person. After all, you can’t catch verbal and visual cues, build stronger relationships and encourage engagement just via video or emails!

 

Plus, did you know that remote working tools such as Zoom can actually make you feel even more exhausted? 

 

So, if you haven’t seen your clients in months or have an upcoming meeting with a prospective one in the future, consider suggesting a face-to-face meeting, just to get the ball rolling, and reap the key face-to-face marketing benefits that a virtual session just can’t beat such as:

 

Tips for successful face-to-face marketing

 

Evidently, face-to-face marketing benefits your business in many ways, but how exactly do you effectively integrate it as part of your sales and marketing strategy? 

 

Here are six face-to-face marketing tips that can help boost your approach and help you stand out in the digital age:

 

Attend industry events

Where else to start but a place where all the industry experts and prospective clients are gathered? Don’t just go to everything though, research the type of events your target clients are interested in and look at event itineraries to help maximise your time. 

 

 

Define your audience

Don’t go in blind, identify who your target audience is and work out an approach list of who’s who. This will also help you to better relate to your target audience and understand their pain points before presenting them with the perfect solution – your solution. 

 

Be memorable

In a sea of sellers, how do you ensure you are remembered long after the conversation is over? A personal brand is everything; people subconsciously pick up on body language, tone and personality. Hence, it is more important to establish your personal brand while being tied to your business, instead of throwing yourself behind that corporate logo. A good marketer has incredible interpersonal skills with a confidence level that suggests credibility, not cockiness – and is most definitely approachable and genuine.

 

Be prepared to demonstrate

While you can’t always possibly carry a whole physical product with you (especially a large one like an air conditioner or a water purifier, for example) or demonstrate a service on the spot, it’s always helpful to have a demo website, app or any kind of digital tool handy that can help you give your potential clients or customers a taste of what you are offering. Otherwise, if you happen to have your product available at hand (like at an exhibition), just remember point number 3 above!

 

Position yourself as a consultant, not a seller

Your prospect probably has a dozen salespeople on their heels already. They don’t need another hard sell, so the best advice is “don’t sell”. With your knowledge of the product or service you’re pitching, be a consultant instead and lace your soft pitch with data-driven information. Remember, your customers know you are trying to sell them something, but acing that subtle persuasion, low-pressure sales experience and most importantly, that human connection, will ultimately make or break that deal. 

 

Be easy to find

You’ve done the pitch, made the acquaintance and now your prospects want to keep in touch. Business cards are now irrelevant, unless you manage to create one that’s truly impossible to forget about or toss aside. The best tip is to connect with your prospect on LinkedIn instead, right there on the spot. This makes it an instant connection – giving you access to a follow-up.

 

Stand out through face-to-face marketing with Salesworks

Image: Pexels

 

So, you’re set on integrating face-to-face marketing as part of your sales strategy, but aren’t sure about how to do it or don’t have the right experience. Even with the tips mentioned above, you might feel that a little more training is required for you to be able to grasp it completely. 

Well, the good news is, Salesworks, one of Asia’s largest and trusted partners in face-to-face marketing with a historically successful track record since 1995, can help you there. 

 

From executing face-to-face marketing campaigns for our clients to managing the administration and reporting work, we help brands build customer loyalty and improve product visibility. Most of all, we can help you become the best in face-to-face marketing too.

 

As part of our extensive service in the face-to-face marketing category, we also provide training and compliance which ensures you are in line with industry regulations across the region – giving you the skills and information you need so that you are all set to sell wherever you are. 

 

Get in touch with us to find out more. Contact us today!