Billions of emails are sent every single day. While that may seem a bit of an overclaim, statistics show that approximately 306 billion emails are sent daily – and this number is expected to reach 361 billion by the end of 2024.
If there’s anything to extract from that information is that if you aren’t paying attention to the emails that you send out – especially to your customers – it’s high time that you should, and it’s never too late to start!
Here at SalesWorks, we are incredibly passionate about face-to-face marketing, being at the forefront of this scene in 8 markets with the data to back our results. That being said, we also highly recommend supplementing any sales and marketing strategy with an online presence.
In this article, we’ll share some of the different types of emails and best practices that you can start implementing not only in customer outreach, but as part of your sales strategy as well. Let’s dive in!
Getting to know the different types of emails you can send out
Over 72% of customers prefer email as the main communication with a brand, and you should definitely take advantage of this.
For example, if you find that a prospective customer or a new customer has subscribed to your email list, or at least expressed interest in your products or services, send them a welcome email. If they haven’t replied to you, you can always send a polite follow-up email!
The possibilities are endless, but we’ll narrow down some that you can use with regard to sales:
Customer welcome email
This is possibly one of the most important emails you could ever send to a customer. It helps to establish a relationship with the customer, sets expectations for how your company will communicate with them, and can include information about the customer’s account, such as how to access it, tips on how to use the product or service they have signed up for, and next steps they should take.
Customer feedback/complaint/crisis response
Another important email type that helps to address customer concerns quickly and effectively. This is a chance for you and your company to show your commitment to the customers’ satisfaction and prevent a company’s reputation from being tarnished. Plus, this type of email can also be a way of gaining insights that can help improve the company’s products, services, and overall experience.
This doesn’t have to be your company’s milestone; in fact, it can be a celebration of the most important thing: your customer! You can use this type of email to commemorate the first day they signed up with your company, their birthday, and so on. Part of sales is to build a relationship with your customers, and this is a great way to do it.
Lead prospecting, progress, or development email
Who says that getting to know your customers via email isn’t effective? As mentioned earlier, your customers prefer it! Use the email space to get to know your customers better, understand their pain points, and ultimately, offer your product or service as the solution.
Abandoned cart email
Similar to a follow-up email, an abandoned cart email is a friendly reminder sent to customers who add items to their cart but don’t follow through with a purchase. Companies that send cart reminders recover 3% to 14% of lost sales, which can mean a lot!
Best practices for great, successful emails
There are hundreds of sources online that can give you fantastic business email templates, but crafting the perfect email is an art form. Here are some tips on how to execute the perfect email, no matter its intention:
- Write a strong, attention-grabbing subject line (so that they can’t resist opening!)
- Keep it short and sweet (under 200 words is the general recommendation)
- Ensure that your email remains on-brand (signature, header, typeface, pictures, etc)
- Personalize your emails (make sure it sounds authentic, not robotic)
- Incorporate visuals whenever possible (pictures of your product in use, for example)
- Add a “call-to-action” button (to drive them to purchase)
- Rethink your signature (it should contain other defining and memorable characteristics about you, your role, contact information, and company)
Supplement your sales strategy with effective face-to-face marketing with SalesWorks
Don’t miss out on the opportunity to take your sales and marketing efforts to the next level. While we recommend staying online and offline to reach clients and close sales, SalesWorks will be ready to support you in sales campaigns, customer acquisition, and face-to-face marketing – as they can help drive your business’s growth.
Don’t wait, start seeing results today by contacting us!