Is your conversion funnel looking drier by the day? Tired of replaying the same strategies of the playbook, but not sure of what else you can do to bring in leads?
Well, SalesWorks is here to inject new breath into your sales strategy.
We are a premier activation agency and seasoned industry partner with over two decades of stellar reputation across Asia, specialising in professional customer acquisition, face-to-face marketing as well as fundraising services and solutions – just to name a few.
We’ve helped many emerging and established businesses alike reinvigorate their sales funnel by not just looking at creative new ways to generate leads, but also truly defining what methodology works in bringing leads in.
But before we get into what kind of ideas would help your business’ sales skyrocket, there are a couple of things you would need to familiarise yourself with first.
What is lead generation?
Let’s clear out the jargon before we talk shop.
According to HubSpot, lead generation is the process of attracting prospects to your business with the end goal of converting them into a customer. This is done through a broader marketing strategy with multiple campaign components such as content marketing, events and more.
To help break down this journey, here’s a helpful diagram to illustrate it:
So, now that you have an understanding of what it is, let’s move on to the next big thing: improving your lead funnel.
How can you improve your lead funnel?
1. Optimise and simplify your landing page
Don’t let traffic go to waste – make it as easy as possible for potential customers to get to know everything they need on that landing page, and sign up or purchase through a simplified process.
On that note, did you know that a study proved that a longer loading time would almost always chase customers away? The optimal loading time for a page should be between zero to four seconds, so be sure that you spend time and effort making your business’s landing page a breeze to get to.
2. Sell through education
Webinars and sharing sessions by experts are great ways to generate leads. Your audience already comprises interested parties that need that particular knowledge or solution. Take advantage of this and offer more value to them by getting your product or technical expert to host a webinar and work on the leads you get from the sign-up form.
3. Offer free tools or whitepapers
It is always better to give than to receive, but this tactic will pay itself back in a way that will definitely benefit you and your business. Offer your prospective customers the tools and information that they may need in return for an expression of interest that you can nurture.
A whitepaper, for example, is an ingenious way of inviting customers and prospects to tap into your expertise. By helping them understand complex ideas and challenges better, you can help them make better decisions, and this act of goodwill and knowledge-sharing will result in new leads for your business or service.
4. Use Live Chat to generate leads or immediate conversion
Having a live chatbox is beneficial as the prospective customer can get immediate support that can help them make a decision to purchase. Even if they’re not buying or subscribing immediately, it is also a great way to capture live interest and leads.
5. Host giveaways
People like getting things for free – especially if it is a product or service they are new to. Hosting contests or giveaways is a great and easy way to boost your organic brand reach and gather some leads at the same time.
6. Develop a referral program
Referrals would always be one of the most foolproof lead-generation tactics. Leverage your unofficial brand ambassadors in bringing in new leads by rewarding them through a structured referral program.
SalesWorks can help perfect your lead generation strategy
When deliberating over some of the ideas that we have compiled above, it is always advised to take into consideration key factors like your industry, business type, product and services – the whole shebang. At the end of the day, it is imperative that you tailor the strategy based on what your business needs are.
Some ideas are great in theory, but implementing them can be a challenge. This is where our team at SalesWorks can help, as we are experts in custom business sales solutions. Whether it is face-to-face marketing campaigns, professional customer acquisition or even training that you’re interested in utilising for your business, the team at SalesWorks is ready to offer their expertise.
There’s no need for you to go at it alone when you can have a trusted partner that can help you manage that from start to finish. This way, you get to shift your focus onto other crucial aspects of the business such as forward strategies, P&L and more.
Let’s talk and discuss how we can assist! Simply drop us a note and our team will reach out to you to get an understanding of what your business needs are, and elaborate more on how exactly SalesWorks can bring value and take your business to the next level!