Our Story

In 1995, we opened our first office with a humble space on Jalan Loke Yew with only a handful of staff.

During the time, the business of selling services face-to-face had never existed in Asia and we were the pioneers in introducing the concept of face-to-face marketing to this unexplored market.

Now more than 20 years later, headquartered in Kuala Lumpur, Malaysia, we are present in seven other Asian countries; Singapore in 1999, followed by Indonesia in 2006, Thailand in 2007, The Philippines in 2008, Hong Kong in 2010, South Korea opened in 2012 and late 2017 in Taiwan.

In 2018, we completed a 100% purchase of Appco Group Asia, making us an independently owned and operated business. This marked a significant milestone in our journey, that began our rebrand from Appco Group Asia to SALESWORKS GROUP ASIA - providing an opportunity to reflect on everything that our original brand stood for and everything that we aspire to become.

A lot of thought was put into the name - SALESWORKS - where 'works', as a noun is a nod to the old term for factory and is commonly mentioned in names like steelworks or in a more modern setting, Dreamworks Studios. Additionally, 'SALESWORKS' as a verb demonstrates that outsourcing of your sales force 'works' for your business, SALES-WORKS!